Social doesn’t have to be awkward. We’re here to help you fit in AND stand out.
If you’re not part of the conversation, you won’t be there for the conversion.
Social Media Marketing is about much more than posting regularly. Understanding proper optimization is a nuanced and delicate thing. What works for one brand may not be best for you but that's where we come in. We'll make sure your brand gets the most out of the effort invested into your social media marketing strategy.
Social Media Services we offer:
Consultation services
Paid social advertisement services
Semi-dedicated channel and platform management
Initial platform set up
Platform auditing (which leads to optimization priority identification)
Content creation and ideation
Strategy development and integration
Competitor analysis
Social Media reporting and analytics
Social Media aspects we specialize in:
Social Media consultation
Social Media platform optimization
Social Media paid advertisement campaign creation and development
Social Media branding and messaging
User surveys and persona development
Social Media strategy for both specific projects (a tactical approach) and company-wide (a strategic approach)
Keeping It Simple From The Start
Audit and Analysis
The first step will always be taking a close look at your brand’s social profiles. We ask the tough questions like “Is this platform really working for you?” “Where are the bottlenecks?” and “Where are you currently winning"?”
Definition of Goals
To define growth, you need to have solid goals to track success against. Social media changes overnight and users hop between platforms for different use cases. Defining goals helps to keep projects on track when trends ebb and flow.
Making it Happen
Content, creatives, graphics, post scheduling, analysis, and reporting. All of these elements help to bring a Social Media marketing strategy to life. We help to cut past the vanity metrics and maximize what works for your brands’ needs.
Social Media Marketing Basics
1. Social Media Marketing is an online marketing technique that uses social networking sites and apps to promote products and services
2. Social Media Marketing is oftentimes part of a larger branding and marketing strategy to drive consideration in the sales funnel
3. Social Media Marketing is effective because it allows you to target specific audiences within your niche using tools available within their respective platforms
4. Social Media Marketing can increase traffic to your site or other web properties through brand awareness campaigns
5. Social Media Marketing helps build trust between you and your potential clients through the humanization of your brand
6. Social Media Marketing can help with your SEO
7. Social Media Marketing reaches various audiences based on specific platforms
8. Social Media Marketing can be either organic or paid
What is social media consulting?
A social media consultant is an external business or individual who specializes in social media strategy and solving problems. A good social media consultant will identify areas for improvement and provide a roadmap for success. They'll also help you set goals and answer any questions you might have about implementing them.
As with any other consultant service, social media consulting is intended for those who have the time and resources available to implement the solution. A social media consultant helps you set up your social networks, provides advice on best practices, answers any questions you may have, and offers support for any issues you may encounter. A social media consultant will not write any content, set up profiles, or provide reporting or analytics; they will just advise you on how to do these tasks yourself.
What is social media management?
Social media management involves a more comprehensive approach to social media, which includes strategy, content creation, planning, scheduling, and reporting. A common way for companies to handle this is by hiring an in-house marketer because your social media resource will know your company culture, overall business goals, and brand voice well.
However, because businesses often run into the issue of having to dedicate resources to hire a full-time Social Media Manager, an outside partnership is beneficial to save on salary costs associated with this initiative.
Key Benefits of Social Media Marketing Services
Social media marketing services can be beneficial for both new and established companies. Social media content marketing can lead not only to increased search traffic but also to better SEO, healthier customer engagements, and improved brand loyalty.
If you're not sure whether or not to invest in social media marketing services, you might want to consider the following:
Specific audience targeting
No matter how important and engaging your content is, it won't generate conversions (sales, email sign-ups, page views, etc) if it doesn't reach the correct audience. Marketers use social media to identify and categorize their ideal customers by age, region, and online activity, among other dimensions. Analyzing your niche and the users within your "in market" segment allows you to understand your target customer's online behavior and craft relevant messages that address their needs.
Increase your Brand's online exposure
Social media marketing is constantly evolving and improving. Companies and brands use these platforms to create engaging content and gain exposure. By creating a strong social media presence, businesses can connect with new customers and prospects.
Humanization of your Brand
Social media marketing is one of the best methods for humanizing your brand and providing customers with an inside look at what's happening in your company. It is increasingly more important to provide an experience that will allow individuals to understand your values and "persona" as an entity. People are buying more with their hearts.
Additional SEO benefits from a strong social media presence
Search engines like Google and Bing recognize the importance of social interaction, by integrating updates, tweets, profiles and comments into their organic search results. Sharing content across social media channels increases the amount of traffic sent to your website, and improves your search ranking due to increased search ranking signals utilized by search engine algorithms.
Acts as "connective tissue" in the conversion (and post-conversion) experience
In a Global Web Index study, data revealed that over 54% of people utilize social media platforms to research products before purchasing. This study also showed that almost half (over 49%) of customers consider social media influencers as an important part of their buying journey.
Various platforms for the right audience
Studies show that older demographics tend to spend more time on FaceBook while younger demographics use Instagram and Tik Tok. Where you market your brand is important. Spending too much time on a social media platform that doesn't deliver for your brand doesn't mean that social media marketing doesn't work, it may mean that you're "hanging out" in the wrong places.