Expert SEO consultation services that’ll get your tail wagging

The best place to hide your favorite chew toy is below the fold…

That’s because if you don’t want anyone to find your content, all you need to do is never reach the top of the SERPs in Google. And not reaching page one is way easier than most people think.

With companies spending over $79 billion a year on SEO, it’s hard to understand why only 44% of companies utilize SEO in their marketing campaigns. (source) Especially when SEO generates 1000% (yep, that’s three zero’s) more traffic than social media marketing. (source)

SEO consultation services we specialize in:

  • SEO consultation

  • E-commerce SEO

  • Enterprise SEO

  • B2C SEO

  • B2B SEO

  • Amazon SEO (for owned ASINs)

  • Local business SEO (Google Maps / Apple Maps)

  • Technical SEO problem solving

  • User surveys and persona development

Keeping it Simple From the Start

Audit and Analysis

Most SEO agencies and professionals start with an audit, but that’s all they do. There are plenty of SEO “professionals” that pass along regurgitated reports, leaving you scratching your head as to how to fix the issues and what impact it would have if you did.

Definition of Goals

At Rare Dog, we don’t just ship regurgitated reports, we create an action plan showing difficulty levels and potential ROI designed specifically for your company. Whether it’s a site wide SEO campaign or part of a larger go-to-market strategy, we’ve got you covered.

Making it Happen

Need a hand to get the project up and running? We can be as hands on as you need to be. From writing meta tag titles to acting as your in-house point of contact for 3rd party vendors, our team is perfectly suited to help bring your SEO project across the finish line.

 
 

SEO Marketing Basics

  1. SEO stands for “search engine optimization”

  2. SEO efforts are to help your digital content rank higher in Google, Bing, Amazon, YouTube and other search results organically (as opposed to paid search efforts)

  3. SEO helps with other marketing efforts like Paid Search, social media marketing, and product development

  4. SEO efforts may take some time to show return on investment because over 95% of organic search traffic goes to the top results on the first page of Google (or the search result engine you use) (source)

  5. Organic traffic gained via SEO efforts is often favorable for driving top of funnel and brand discovery campaigns

  6. Organic search results in Google and Bing are more than just “blue links”, search engine result pages (SERP's) now also include how-to steps, FAQs, video carousels, local map packs, and much more (achieved through “schema markup”)

  7. The paid advertisements you see in the search results are different from the "free" organic links you see elsewhere on the search results page

What is SEO?

Search engine optimization (SEO) is the practice of studying and researching algorithmic trends released by companies like Google, Bing, Amazon, YouTube, (even Spotify), and applying specific tactics to digital content to encourage higher rankings in the search results. SEO is often confused with Paid Media efforts (Google Adwords, PPC, paid search, etc). You can not, however, buy SEO from search engines to make your content rank higher. SEO is often either content-focused or technical (web technology issues) focused.

Important: SEO is a long burn game and most times it takes a considerable period of time (1mo to 1yr) for optimized web pages to rank on the first page of Google. (source)

What is SEO consulting?

An SEO consultant is an external business or individual who specializes in SEO strategy and solving problems. An SEO consultant will identify areas for improvement and provide a roadmap for success. They'll also help you set goals and answer any questions you might have about implementing them.

As with any other consultant service, SEO consulting is intended for those who have the time and resources available to implement the solution. An SEO consultant helps you set up your social networks, provides advice on best practices, answers any questions you may have, and offers support for any issues you may encounter. An SEO consultant will not implement recommendations on your actual site or digital web property, they will just advise you on how to do these tasks yourself. 

What is SEO management?

SEO management involves a more comprehensive approach to SEO, which includes highering an SEO to generate strategy, keyword list creation, content creation, technical audits, audience identification, planning, scheduling, reporting, and more. A common way for companies to handle this is by hiring an in-house marketer because your SEO resource will know your company culture, overall business goals, and brand voice well.

However, because businesses often run into the issue of having to dedicate resources to hire a full-time SEO manager, an outside partnership is beneficial to save on salary costs associated with this initiative.