From product descriptions to YouTube scripts, we’ll help you get there. Creative writing services at your command.

If “Content is King” then an optimized content strategy is his Queen. (And she wears the pants!)

Content marketing refers to the practice of utilizing created media to engage audiences. Content marketing can include video content, infographics, written content, social media content and more. At Rare Dog, we primarily focus on producing high quality written content that is unique and attention grabbing.

Written content services we offer:

  • Search Engine Optimized Long and short form written web content

  • Written copy for Ecommerce category, product, and marketing landing pages

  • Written product reviews and comparison articles (web)

  • Strategy development and content calendar road mapping

  • Content gap analysis (based on competitors of your brand)

  • Email marketing copy for your email blasts and drip campaigns

  • Ad copy for your Paid Search, Paid Social, and other channel needs

  • Content creation and ideation for promotional print materials (Brochures, signage, etc)

Content aspects we specialize in:

  • Ecommerce website content strategy to drive engagement and organic (SEO) traffic

  • Advertising copy for your paid search campaigns

  • Social Media content planning and ideation

  • Content auditing and competitive analysis

  • Strategic content workflow and road mapping (project management)

  • User surveys and persona development to inform content initiatives

  • Search demand trends to support your pre-existing content teams and projects

Keeping It Simple From The Start

Audit and Analysis

The first step is to have a discussion on your business goals. Then we take a closer look at your brand’s overall content positioning. We ask tough questions like “Does this content match what people are searching for?” and “Where are the bottlenecks in your content workflow?” Knowing where your inefficiencies are will help to build better content moving forward, resulting in increased engagement and conversions.

Definition of Goals

To define growth, you need to have solid goals to track success against. There are many different reasons you may want to produce quality content. Maybe for SEO purposes, or perhaps for an email marketing campaign. Many times, there aren’t clear cut metrics to track content success against, however, quality content almost always supports other goals and marketing channels that CAN be measured.

Making it Happen

Most content fails to launch because it gets stuck in the pipeline. From multiple stake holders requesting last minute edits, to shifting priorities burying previously defined initiatives, a content calendar is not enough. Your team(s) need a strong production workflow. We not only write and produce fantastic content, we can help you to get organized and bring those briefs across the finish line.

 
 

Content Marketing Basics

1. Content marketing can be achieved through creating video content, creative design (like infographics), written content, podcasts and more. At Rare Dog we primarily focus on written content

2. Content marketing is integral to Paid Search (PPC) strategies, Search Engine Optimization (SEO) strategies, Social Media strategies and brand voice / brand experience campaigns.

3. For content marketing to be effective, your content needs to be valuable, relevant, and consistent. (See more on this below).

4. Content marketing is key when educating audiences on your product or services, building brand awareness, and driving leads or sales

5. AI writing tools help to develop ideas and “get the juices flowing” but natural language processing (NLP) models are still a long way off from understanding creative intent, arguably the most important part of the content creation process.

6. Content marketing is important for printed materials and should be consistent across your digital mediums (website, social, email marketing, paid search advertising) to develop a cohesive brand experience

7. Top-of-funnel content marketing strategies are strongest when they’re supported (and inspired) by SEO and keyword research

What is content marketing?

Content marketing is a form of marketing that focuses on generating, publishing, distributing, or promoting content (such as written copy, videos, infographics, editorial content) that is developed to stimulate interest in a topic or companies products or services. For content to be successful, especially online, it needs to be valuable, relevant, and consistent. Valuable content is content that helps it’s readers (or those who interact with it) better understand their goals and how to accomplish them. Relevant content is media that closely aligns with the target audience or similar interests. Consistency is key to drive a cohesive image of your brand and is super important from the first interaction to the 100th interaction with your company.

 

How can content marketing help my business?

Building a strong content marketing practice for your company will help to drive leads, engagement, brand visibility and develop your brands overall “voice”. A strong content strategy is also an integral part of other marketing channels such as search engine optimization campaigns for top of funnel lead generation, social media posts, email campaigns and more. Investing in content, especially written and video content, will help to build your company’s presence on the web in a digital first interaction culture.

Key Benefits of Content Marketing Services

Content marketing services are beneficial for both new and established companies. Content marketing helps to drive your “brand voice” (ie. the tone of your company’s public facing interactions when you’re not physically there) and also helps to better your SEO if the content is digital, drive healthier customer engagements, and improved brand loyalty.

If you're not sure whether or not to invest in content marketing services, you might want to consider the following:

  • 46% of businesses reported they want to increase their content creation spending in 2022 - Content Marketing Institute

  • 51% of content consumption derives from organic search. - Kuno Creative

  • The top three roles marketing leaders will prioritize hiring are content creators, content marketing managers and content strategists. - HubSpot

  • 63% of content marketers use their content strategy to build loyalty with their existing clients. - Content Marketing

  • 37% of small organizations, 54% of medium-sized organizations, and 75% of large organizations report outsourcing part of their content marketing efforts. -Content Marketing Institute

  • B2C marketers dedicated an average 26% of their total marketing budget toward content marketing. The most successful content marketers dedicate 40%. -Content Marketing Institute

  • Only 33% of B2C content marketers reported always utilizing data in their distribution strategies. - Conductor

  • 62% of B2C marketers plan to use influencer marketing in 2022. -HubSpot

  • 38% of bloggers who spend more 6+ hours on writing a post report strong results. - Orbit Media