SEO Backlink Auditing & Reclamation Services

The Basset-Hound-Run-Down of backlink auditing and reclamation

What is it?

Individual web pages are connected by links that point from one page to another. The most basic version of this is when you click on the menu of a website and then click on the “about us” page. This is an “internal link” and allows users, and Googlebot (the ai user search engines send to survey your website) to navigate around your web property.

Over time, you may choose to link out to other sites (like we have done on this page), or other websites may choose to link back to you. These “backlinks” are what make the web the “web”. (Like a spider’s web). We must make sure that the backlinks we get are from reputable websites (as opposed to shady hacker websites - which happens wayyyy more than people think it does - to websites of all sizes) so that Google does not negatively rank us to do our “association” with other shady websites.

Backlinks are one of the biggest ranking factors for companies like Google and Bing and should be handled with care. Our backlink audit and link reclamation (broken links) services help to strengthen your website’s digital PR as well as help users to find what they’re looking for on your site.

Why do I need it?

It’s important to remember that the web is a public space. As such, anyone can link back to anyone. This means that your site could very well be associated with things like link schemes, private blog networks, and more which could cause your site to be completely dropped from Google and Bing’s database over time.

We can help you determine if you need to clean up your backlink profile and identify opportunities to reclaim broken links that will help your site to have a stronger digital PR, incurring SEO ranking equity from Google and Bing’s ranking algorithms.

How our backlink auditing services work:

Consultation: We'll begin by discussing your goals and objectives, as well as your current backlink profile and industry trends.

Audit: We'll conduct a thorough backlink audit to identify any low-quality or toxic links that could be harming your website's search engine rankings.

Removal: We'll help you to remove any low-quality or toxic links that we identify during the audit process.

Reclamation: We'll identify opportunities to reclaim broken links and help you to reach out to webmasters to request that they update the links.

Promotion: We'll develop a strategy for promoting your website to reputable websites in your industry to acquire high-quality backlinks.

Analysis: We'll analyze your backlink profile using tools like Ahrefs and Majestic to make data-driven decisions about future link building efforts.

Example Key Performance Indicators (KPIs) we use to measure success:

Backlink Profile Quality: Monitoring the quality of your backlink profile is crucial for maintaining strong digital PR and SEO rankings. By tracking the number and quality of backlinks, you can see how well your backlink profile is performing.

Backlink Acquisition: Acquiring high-quality backlinks from reputable websites is essential for building a strong backlink profile. By tracking the number and quality of backlinks acquired over time, you can see how well your backlink acquisition strategy is performing.

Link Reclamation: Reclaiming broken links and removing harmful backlinks from your website is essential for maintaining strong digital PR and SEO rankings. By tracking the number of links reclaimed and removed over time, you can see how well your link reclamation strategy is performing.

Organic Search Traffic: Monitoring organic search traffic is a great way to gauge the success of your backlink profile. By tracking the number of visits to your website from organic search results, you can see how well your backlink profile is performing in search engines.

Domain Authority: By monitoring your website's domain authority over time, you can see how well your backlink profile is performing and identify opportunities for improvement.

Link Quality: Monitoring the quality of your backlinks is a great way to ensure that your website is associated with reputable websites and that you're not at risk of being penalized by search engines.

Link Diversity: Having a diverse backlink profile is important for maintaining a strong digital PR. By tracking the diversity of your backlinks, you can ensure that you're not relying too heavily on one source for backlinks.

Link Velocity: Monitoring the rate at which you acquire backlinks can help you to identify opportunities to build more high-quality backlinks and improve your website's search engine rankings.

Search Engine Rankings: By monitoring your website's search engine rankings, you can see how well your backlink profile is performing in search results. This can help you to identify opportunities for improvement and adjust your backlink strategy accordingly.