Competitor SEO Auditing & Tracking Services
Don't let your website play dead! Get back on top with a competitor SEO analysis…
With our expertise, we can help you to uncover areas for growth, as well as identify areas of opportunity based on your competitors' weaknesses.
Our team of skilled SEO analysts will work with you to conduct a comprehensive competitive SEO analysis that covers things like keyword ranking portfolios, backlink overlap, technical SEO and onsite SEO maturity, site architecture inspection and more. We'll start by researching your competitors to identify their strengths and weaknesses, as well as the keywords and topics they're targeting.
See more on how we accomplish this below!
The Basset-Hound-Run-Down of competitor SEO analysis and auditing
What is it?
If you’re in business, you probably have competition. Those competitors most likely have websites, and those websites are bound to be competing for the coveted first page of Google and Bing for keywords you care most about. We can help to uncover the areas your company needs to grow in, as well as identify areas of opportunity based on your competitors' weaknesses.
A competitive SEO analysis covers things like keyword ranking portfolios, backlink overlap, technical SEO and onsite SEO maturity, site architecture inspection and more. This service is usually best suited for companies and organizations that are open to change and don’t have issues with pushing the boundaries to succeed in mediums like Google search.
Why do I need it?
Many times companies are aware of who their direct competition is based on traditional indicators like the proximity of geographic locations of brick and mortar locations, but you must be aware of how those same competitors are doing in Organic Search (the search engine results). Having a clear understanding of how your competition is performing in search results can help you to make informed decisions about product offerings, content plans, new business relationships, seasonality trends and more.
How our competitor SEO auditing services work:
Consultation: We'll begin by discussing your goals and objectives, as well as your target audience and industry trends.
Research: We'll conduct research to identify your competitors, their strengths and weaknesses, and the keywords and topics they're targeting.
Analysis: We'll conduct a comprehensive competitive SEO analysis that covers things like keyword ranking portfolios, backlink overlap, technical SEO and onsite SEO maturity, site architecture inspection, and more.
Recommendations: We'll provide you with a detailed report that outlines our findings and provides recommendations for how to improve your website's search engine rankings.
Implementation: We can work with you to implement the recommendations provided in our report, or you can choose to implement them on your own.
Monitoring: We'll monitor your website's search engine rankings and provide regular reports to help you track your progress and make data-driven decisions about future SEO efforts.
Example Key Performance Indicators (KPIs) we use to measure success:
Keyword Rankings: Monitoring your website's keyword rankings is a great way to gauge the success of your SEO efforts. By tracking the keywords you're targeting, you can see how well your website is performing in search results.
Backlink Quality: Backlinks are an important factor in search engine rankings, so monitoring the quality and quantity of backlinks pointing to your website is important.
Technical SEO and Onsite SEO Maturity: Technical SEO and onsite SEO maturity are critical to your website's search engine rankings, so tracking your progress in these areas is important.
Site Architecture Inspection: Site architecture is an important factor in search engine rankings, so monitoring your website's structure and identifying areas for improvement is important.