Keyword Research & Emerging Topic Identification Services

The Basset-Hound-Run-Down of keyword and topical research services

What is it?

Keyword research is the practice of researching and understanding what people (like yourself) are searching for when using search engines like Google, Amazon, YouTube, Etsy, internal site search tools and more. If it’s a “search engine”, there is probably an ability to understand how people are interacting with it and what they are searching for.

As the web has evolved, search engines like Google and Bing have given people the ability to conduct searches on their platforms using their voice, images, or written queries (aka “keywords”). While ways to search are ever-evolving, databases still rely on attaching meaning to the content (this includes videos and graphics), and is accomplished by categorizing that content (indexed in search engine companies’ databases) based on keywords.

Why do I need it?

Keyword research helps to optimize owned content (content you control) to encourage higher-ranking positions in organic search results (this is the free part of the search results, not to be confused with the paid-for advertisements).

At the core, keyword research is understanding how people are describing the issues they need a resolution to when using search engines. Mapping keywords to different parts of your website or optimizing your e-commerce and Amazon listings can make or break your ability to be found on Google. We are experts in all things SEO, especially keyword research. We can help you audit your current web properties and help you to drive effective keyword mapping strategies.

How our keyword research services work:

Consultation: We'll begin by discussing your goals and objectives, as well as your target audience and industry trends.

Research: We'll conduct keyword research to identify high-potential topics and keywords that will resonate with your audience and drive traffic to your site.

Content Creation: Our team of skilled writers will create high-quality, engaging content that aligns with your brand voice and messaging. We'll map keywords to different parts of your website and optimize your e-commerce and Amazon listings to increase your chances of being found on Google.

Promotion: We'll develop a comprehensive content promotion strategy that includes social media, email marketing, and other channels.

Analysis: We'll analyze your content's performance using tools like Google Analytics and SEMRush to make data-driven decisions about future content creation.

Example Key Performance Indicators (KPIs) we use to measure success:

Traffic: Monitoring website traffic is a great way to gauge the success of your content. By tracking the number of visits to your website, you can see which pieces of content are resonating with your audience and driving traffic.

Engagement: Engagement metrics, such as likes, comments, and shares on social media, can provide insights into how your content is resonating with your audience.

Conversions: Ultimately, the goal of your content marketing efforts is to drive conversions. Whether your goal is to generate leads, drive sales, or increase email subscribers, tracking conversions is a key metric to monitor.

Search Engine Rankings: By monitoring your website's search engine rankings, you can see how well your content is performing in search results. This can help you to identify opportunities for improvement and adjust your content strategy accordingly.

Time on Page: Monitoring the amount of time that visitors spend on your website can provide insights into the quality and relevance of your content.