Link Building and Backlink Reputation Services

The Basset-Hound-Run-Down of link building and backlink reputation services

What is it?

Link building is the practice of “building” more connections between your web property and other web properties via hyperlinks. When owners of other sites “link back” to you, Google takes this “bridge” between sites into account when determining your ranking equity for keywords. Google also looks closely at the referring site, it’s trustworthiness (determined by their algorithm), the anchor text used, and any metadata attached to that link.

Link building is a very sensitive topic when it comes to SEO. If not done correctly, you can receive manual penalties from Google and Bing and potentially have your site completely removed from their databases making it impossible for your web properties to be found via searching Google.

Programmatic link building, purchasing links, and link schemes are considered “black hat SEO” (the practice of trying to manipulate the search engine’s algorithm to gain an unfair advantage). While we can help you to drive a link-building strategy, we do things “above deck” and employ what is known as white hat SEO tactics. (Read more about white hat vs black hat SEO here.)

Side note: It’s important to conduct a backlink audit before trying to build new links so that search engines can correctly associate your website with high-quality, relevant, and trustworthy websites linking back to you.

Why do I need it?

Link building, when done correctly, is an important part of digital PR and can help to generate more traffic to your site. Backlinks also help search engines to better understand what your site is about, which can help to boost your rankings in search results. Higher traffic via search engines can lead to more people sharing your content across social media channels as well as other sites naturally linking back to your content resulting in greater chances for conversions. We can help you determine the best sites to reach out to and how to ask them to link back to your unique content.

How our link-building and backlink reputation management services work:

Consultation: We'll begin by discussing your goals and objectives, as well as your target audience and industry trends.

Research: We'll conduct research to identify high-potential websites and keywords that will resonate with your audience and drive traffic to your site.

Link Building: Our team of skilled link builders will create high-quality, engaging links that align with your brand voice and messaging.

Analysis: We'll analyze your website's performance using tools like Google Analytics, Google Search Console and Ahrefs to make data-driven decisions about future link building.

Example Key Performance Indicators (KPIs) we use to measure success:

Backlinks: Monitoring the number of high-quality backlinks to your website is a great way to gauge the success of your link-building efforts.

Referring Domains: Tracking the number of unique domains linking back to your site can provide insights into how diverse your backlink profile is.

Domain Authority: Monitoring the authority of the referring domains can help you to identify high-quality websites that are linking back to you.

Organic Traffic: By monitoring your website's organic traffic, you can see how well your link-building efforts are performing in driving traffic to your site.

Keyword Ranking: Tracking your website's keyword ranking can help you to see how well your link-building efforts are performing in boosting your search engine ranking.