Local SEO Services To Help Drive Higher Visibility In Google and Apple Maps

The Basset-Hound-Run-Down of local SEO business listing services

What is it?

Local SEO is the practice of optimizing a business’s digital presence to encourage higher rankings in organic search results as well as the local “map packs” found on Google Maps, Bing, and Siri. A critical component of local SEO is optimizing your company’s web properties to be found in the locations you serve. This is an extremely important strategy that is often overlooked but can bring a very high return on investment in a short period of time.

Why do I need it?

With more than 1 billion people utilizing Google maps every month (source) it is important to not only have a Google (an Apple Maps) business listing but for that listing to be optimized. A well-optimized local landing page on your website will drive higher authority and SEO for your Google maps (and Apple maps) business listing. It is now imperative that companies (both brick-and-mortar and service providers) maintain and develop an optimized local listing for where they want to be found. This includes Yellow Pages, Thumbtack, For Square and more. We can help to integrate all of them together and keep the story straight.

How our local business SEO services work:

Audit: We'll start by conducting a comprehensive audit of your website and online profiles to identify areas for improvement.

Keyword research: We'll conduct research to identify the keywords and phrases that your target audience is using to find businesses like yours.

On-page optimization: We'll optimize your website's content, metadata, and schema markup to make it more visible to search engines.

Google My Business optimization: We'll optimize your Google My Business profile to increase its visibility in local search results.

Local citations: We'll create and optimize local citations (mentions of your business on other websites) to improve your online visibility.

Reviews and reputation management: We'll help you manage your online reputation by monitoring and responding to customer reviews.

Analytics and reporting: We'll track your website's performance using tools like Google Analytics and SEMrush to measure the success of our SEO efforts.

Example Key Performance Indicators (KPIs) we use to measure success:

Local search rankings: Monitoring your website's local search rankings is a great way to measure the success of your Local SEO efforts. By tracking your rankings for local keywords, you can see how well your website is performing in local search results.

Google My Business insights: We'll monitor your Google My Business insights to track how many people are finding your business on Google, and what actions they're taking (e.g. visiting your website, requesting directions, or calling your business).

Local traffic: By tracking the amount of traffic to your website from local sources, we can see how well your Local SEO efforts are driving traffic from local customers.

Local citations: We'll track the number of local citations we create for your business, as well as the quality and relevance of those citations.

Reviews and reputation: We'll track your online reviews and reputation, including the number of reviews, average rating, and response rate.