Steal Our Google Ads Template: Paid Search Campaign Planning Made Easy [2024]
Why are we giving this Paid Search template away for free?
Because we love paid search campaigns and want to help you succeed.
That’s why.
We hope our template helps and servs as a valuable tool for both beginners and professionals. (Looking for help with your paid campaigns? Reach out for a free paid search consultation today!)
About the Google Ads Paid Search Template
This Google Ads Responsive Search Ads template is essentially an outline of a fictitious campaign, designed to guide you through creating your own.
It includes fields labeled with tags, such as "Bidding," that you'll need to select or fill out when constructing a Google Ads responsive search ads campaign.
The initial fields, such as "Campaign level focus," "Landing page recommendations," and "Conversion metrics," are designed to help you focus your campaign.
In addition to the essentials, there are other fields within the Google Ads interface that you can use to optimize your campaign further—things like site extensions, callouts, logos, photos, prices, and even custom schema.
If you want to make the most of your ads, we recommend filling out as much as possible.
Using the Template
To start using the template, make a copy of the Google Doc for your own use.
The document is divided into sections such as campaign focus, landing page recommendations, conversion metrics, bidding strategy, and audience targeting, among others.
Each section is clearly labeled and designed to help you strategize and implement your campaign effectively.
Google Responsive Search Ads Best Practices
While filling out the template, keep the following best practices in mind:
Be Specific and Relevant: Your ad should closely match the intent of your target audience. This includes using keywords that your audience is using and ensuring that your ad's content aligns with your landing page.
Use Unique Selling Propositions (USPs): Highlight what makes your product, service, or company unique. This could be fast shipping, high-quality products, excellent customer service, etc.
Optimize Your Call-to-Action (CTA): A strong CTA can dramatically increase click-through rates. Make sure your CTA is action-oriented and encourages the user to take immediate action.
Test and Optimize: Constant testing and optimization are key to successful Google Ads campaigns. Use the data and insights you gather to refine your ads over time.
Remember, the goal of any paid search campaign is to drive conversions. Keep your conversion metrics in mind as you create your ads and make sure that your ads are designed to drive users towards these goals.
We hope this template serves as a reliable guide in your journey to creating efficient and effective Google Ads campaigns.
We wouldn’t be where we’re at as a company if it wasn’t for amazing people creating thoughtful resources. We’re hoping this helps to give back in a small way :D
Happy advertising!
Feeling lost in all this technical PPC and paid search jargon?
We can help. Reach out to us and we’ll help you stand out from the pack by optimizng your company’s paid search ads.
