SEO and UX-Focused Site Architecture Mapping & Auditing Services

The Basset-Hound-Run-Down of our UX and SEO-focused site architecture services

What is it?

Website architecture auditing (aka “site architecture”) is the process of evaluating a website’s categorical hierarchy. A successful audit will display dead internal links (404’s), link loops, miscategorized web pages, broken URL parameters, and more. A proper site architecture evaluation can also be the difference between a great user experience (leading to a sale or conversion) and a horrible user experience (leading to wasted traffic and - over time - lower SEO rankings).

Why do I need it?

A website’s site architecture will affect many elements including (but not limited to), user experience, SEO ranking equity, conversion rate, bounce rate, and content strategy. The best way to structure a website depends on many factors like, whether or not your site is an eCommerce store, a news website, a blog, a comparison engine page, a restaurant website, a digital services provider, and more. Evaluating your site architecture is a critical component of technical SEO as well as digital product marketing to ensure that users of your site get to where they need to go as quickly and efficiently as possible.

While it is VERY important to optimize for Google’s crawlers, it is even MORE important to keep the customer (or end-user) in mind throughout your site-building process.

Pro tip: When conducting a site migration to a new platform, be SUPER careful not to change your site architecture too much or Google may drop your site from its indexes. The exception here is if your site (or certain “branches” of your site) is not ranking well to begin with, then maybe a change is welcomed to encourage better crawling and a better UX

How our site architecture services work:

Audit: We'll start by conducting a comprehensive audit of your website's categorical hierarchy to identify areas for improvement, including dead internal links, link loops, miscategorized web pages, broken URL parameters, and more.

User Experience Evaluation: We'll evaluate your site's architecture from a user's perspective to ensure that users can get to where they need to go as quickly and efficiently as possible.

SEO Analysis: We'll analyze your site's architecture from an SEO perspective to ensure that it is optimized for Google's crawlers while keeping the end-user in mind.

Content Strategy: We'll help you develop a content strategy that aligns with your site's architecture to improve the user experience and encourage conversions.

Analytics and reporting: We'll track your website's performance using tools like Google Analytics and SEMrush to measure the success of our website architecture strategy and auditing efforts.

Example Key Performance Indicators (KPIs) we use to measure success:

User Experience: We'll track how well your website's architecture is optimized for a great user experience, including metrics like bounce rate, time on site, and conversion rate.

User flow and Pages Per Session: Pages per session and conversion rate will help us to determine the bottlenecks of your site and whether your money making pages are easily accessible

SEO Ranking Equity: By tracking your site's SEO ranking equity, we can see how well your website is performing in search engine results.

Content Strategy Success: We'll track how well your website's content strategy aligns with its architecture, including metrics like page views, engagement rate, and conversion rate.

Technical SEO Success: We'll track how well your website's architecture is optimized for Google's crawlers, including metrics like crawl rate, indexed pages, and SERP visibility.