Technical SEO Services That Will Help Get Your Site Out Of The Dog House

The Basset-Hound-Run-Down of our technical SEO services

What is it?

Technical SEO is the process of optimizing your website (or web property - eg. progressive web app) from a technical perspective. This includes items like (deep breath) auditing and optimizing your XML sitemap (Google’s best friend to crawling your website), updating your inclusion/ exclusion rules for your robots.txt file (Google’s worst enemy if done incorrectly), defining canonical links, optimizing URL query parameters (especially for eCommerce sites), 301 redirects, 404 pages, javascript files, CSS file optimization, schema markup (like JSON-LD / RDF Data / etc) and more. Usually, SEO for websites is either content-focused or technically focused and the best SEO strategies take both disciplines into account.

Why do I need it?

Imagine you’ve just optimized all of your website's content. Everything is keyword rich, has beautiful imagery, and the site architecture flows correctly (leading viewers to the checkout page) but… no one is showing up.

You may have disallowed your entire site from being indexed by Google because of an improper robots.txt file, or you may have crawl loops due to query parameters in your URL structure. It might even be that you’ve not submitted your site to Google Search Console to be found quickly by their bots. There are a TON of reasons why your well-written and unique content may not be ranking, but making sure your technical SEO is set up properly will eliminate some of the most foundational issues sites often face when trying to rank organically on Google and Bing. We can help ensure all the i’s are dotted and t’s are crossed.

How our tech SEO services work and a few examples of what we might do:

Audit: We'll start by conducting a comprehensive audit of your website to identify technical areas for improvement.

XML sitemap optimization: We'll audit and optimize your XML sitemap to make sure it's optimized for Google's crawling of your website.

Robots.txt file optimization: We'll audit and update your inclusion/exclusion rules for your robots.txt file to ensure it's not hindering Google's crawling of your website.

Canonical link definition: We'll define canonical links to prevent duplicate content issues and to make sure that Google is indexing the right version of your pages.

URL parameter optimization: We'll optimize your URL query parameters, especially for eCommerce sites, to ensure they don't cause crawl loops and indexing issues.

301 redirects and 404 pages: We'll audit and optimize your 301 redirects and 404 pages to ensure a good user experience and to avoid broken links.

Javascript and CSS file optimization: We'll identify ways to optimize your javascript and CSS files to improve your website's loading speed and user experience.

Schema markup implementation: We'll implement schema markup like JSON-LD/RDF Data to make sure that search engines can better understand your website's content.

Analytics and reporting: We'll track your website's performance using tools like Google Analytics and SEMrush to measure the success of our SEO efforts.

Example Key Performance Indicators (KPIs) we use to measure success:

Website indexing: We'll monitor how many pages of your website are indexed by Google to ensure all your website pages are discoverable.

Crawl errors: We'll track and fix any crawl errors reported by Google Search Console to ensure your website is crawlable and indexable.

Page load time: By optimizing your javascript and CSS files, we'll track your website's loading speed to improve your website's user experience.

Mobile-friendliness: We'll audit and optimize your website to ensure it's mobile-friendly and responsive.

Schema implementation: We'll track the implementation of schema markup and monitor its impact on your website's organic search visibility.

Technical issues resolved: We'll track the number of technical issues that have been resolved during our SEO audit to ensure that your website's technical SEO is set up properly.